Last updated: 2 June 2026

1. Who we are

This website, HMO Licensing Guide UK (“we”, “us”, “our”), is an independent informational publisher. We act as the data controller for the limited personal data described in this policy. You can contact us at hello@hmo-licence-guide.co.uk.

2. What data we collect

We collect only the data needed to operate the site and understand how it is used:

  • Analytics data — pages viewed, approximate location (country/region), device type, browser, and referrer. Collected via Google Analytics.
  • Advertising data — cookies and identifiers used by Google AdSense to serve and measure advertisements.
  • Contact data — if you email us or use our contact form, we receive your name, email address and message.

We do not knowingly collect special category data and do not sell personal data.

3. Cookies

Cookies are small text files stored on your device. We use:

  • Strictly necessary cookies for core site functionality.
  • Analytics cookies (Google Analytics) to understand traffic patterns.
  • Advertising cookies (Google AdSense) to serve relevant ads and measure performance.

You can manage or disable cookies through your browser settings. Disabling cookies may affect site functionality.

4. Third-party services

We use trusted third-party services to operate the site:

  • Google AdSense — serves advertisements. Google may use cookies to personalise ads based on your prior visits. See Google's ad policies.
  • Google Analytics — measures site traffic. See Google's privacy policy.
  • Hosting and infrastructure providers — process server logs to keep the site running and secure.

5. Lawful basis

We rely on your consent for analytics and advertising cookies, and our legitimate interest for essential site operation and security. You can withdraw consent at any time via your browser or cookie settings.

6. Data retention

Analytics data is retained for up to 26 months. Contact emails are retained only as long as needed to respond to your enquiry and meet any legal obligations.

7. Your rights under UK GDPR

You have the right to access, correct, delete or restrict processing of your personal data, to object to processing, and to data portability. To exercise these rights, email hello@hmo-licence-guide.co.uk. You may also lodge a complaint with the Information Commissioner's Office (ICO).

8. International transfers

Some of our service providers (including Google) may process data outside the UK. Where they do, we rely on the safeguards those providers put in place (such as Standard Contractual Clauses).

9. Changes to this policy

We may update this policy from time to time. The “last updated” date above reflects the most recent revision.

10. Contact

Questions about this policy? Email hello@hmo-licence-guide.co.uk or visit our contact page.